Music is a muti-billion dollar business. That is a well-known fact. At one point in time, lets say between 1997 and 2002, Hip Hop especially basically took over the world. It began to permeate every aspect of pop culture, from clothing to movies to TV and politics.
Now the climate is very different, whereas back then it was all about major labels funding artists heavily and allowing them to buy beats for ridiculous prices and spend exorbitant amounts on videos and marketing, now artists have access to much more low cost ways of being heard.
In recent years however, there has been somewhat of a music revolution. The Internet has become a righteous equalizer, if used correctly. Though sites like MySpace, Soundclick, Twitter, Facebook and ReverbNation, artists no longer truly need the structure of a major label. Also, artists can now buy beats online at affordable prices through the method of non-exclusive leasing.
Today, an independent artist can buy his/her beats online, record, produce, mix and master in his home studio, upload to MySpace or Reverbnation and network like crazy on Facebook and Twitter to get his marketing push going. There are thousands of artists who make a living this way, selling 10 or 15 thousand CDs in their home region and basically doing shows and being a hometown celebrity. With the affordability of compact HD video cameras these days, you can shoot your own videos and get on Youtube for even more promotion. Then when the buzz is at its peak, print some CDs or get your tracks on iTunes. It's really is all right at your fingertips!
Now is the perfect time to buy beats online and take advantage of the changing tides in the music industry. Gone are the days when it was okay to just submit demos and hope that an A&R likes you. Nowadays, if an artist is making enough noise independently, a major label will get in touch with them and offer them a deal. There we see a shift in power. If they are coming to you it means you have something they want and its up to you to give it to them on YOUR terms. If the labels have seen the light, why haven't the artists? Please do not be a 'Neo-Slave' in the age of freedom.
Invest in your career and buy your beats online. Take control of your future!